With the unique partnerships of Algoriddim’s DJay app and Novalia‘s capacitive touch technology collaboration, Thud Rumble was able to create the WORLD’S FIRST INTERACTIVE ALBUM PACKAGING. With this innovation, the album’s gatefold cover is transformed into an actual Bluetooth DJ controller. Accessing DJ QBert’s album (or any MP3) through the DJay app, you’re able to manipulate and effect the songs with the use of the built-in controller. This innovative feature will be available for the LIMITED EDITION vinyl and CD packaging that was pre-sold through Kickstarter.

Drew Pierce

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