Some artists and producers unite to form unstoppable forces. Nas and DJ Premier had amazing chemistry during the ‘90s. Drake and Noah “40” Shebib have created a distinct sleepy, yet successful sound. Then, of course, there’s the curious case of Kanye West and… himself. During the early 2000s, one such combination was forged, and it was like Stephen Curry at the free throw line: Automatic. That combination is Snoop Dogg and the Neptunes.
Snoop first linked with the Virginia-based production duo on his sixth album, 2002’s Paid tha Cost to Be da Boss. The fruit of this union was the album’s two singles, “From tha Chuuuch to da Palace” and “Beautiful,” which peaked at No. 6 on the Billboard Hot 100 and was nominated for three Grammys, earning the Neptunes the award for Producer of the Year. To this day, the trademark Neptunes quirks, Pharrell’s falsetto, and the powerful background vocals of The Gap Band’s Charlie Wilson elicit the intended good vibes whenever the song is played at parties.
The success of “Beautiful” left fans of Snoop and the Neptunes eager to hear a full collaborative project from both camps. Last month’s announcement that Pharrell Williams had signed the rapper to his I Am Other Label and would be producing his next album in its entirety excited this group who remember the amazing music that was created when the same thing basically happened 10 years ago.
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