When Kanye West released his 2008 album 808s & Heartbreak many fans were thrown back a bit by the Chicago artist singing using Autotune. The album still produced big hits. One of Ye’s most successful songs from the project was the Top 10 smash “Heartless,” but according to producer No I.D. that particular track was originally set aside for another Hip Hop superstar.
“The 808 records came out of doing The Blueprint 3 records,” No I.D. revealed on the Juan Epstein show. “Matter of fact, when we did ‘Heartless,’ he just stopped and said, ‘No.’ I was like, ‘No what?’ He was like, ‘No way. This is my record.’ I was like, ‘Come on man, can we just finish the guy’s album man?’ He was like, ‘Nope. I’m doing an album.’”
According to No I.D., Kanye claimed the tracks and then went on tour leaving Jay short of several records he was expecting to have for his own album. He had to share that news with Hov.
“Jay Z is like, ‘What just happened? Where are my… what happened?” added No I.D. “I tell Jay, ‘Yo, man it’s gonna be hard to finish this man. You probably need to come to Hawaii. Just come out there. Please come out there.’”
It turned out that Jay’s BP3 would include the song “D.O.A. (Death of Auto-Tune)” where the Brooklyn emcee called for the end of the trendy vocal technique. On the song, which was also produced by No I.D., Jay shouted out Kanye (“Ye told me to kill y’all to keep it 100″). Yeezy also makes a very short appearance on “D.O.A.” when he ad libs “That’s too far n***a” after Jay spits “Your colors too bright, your voice too light.”
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