The NFL reportedly asked Katy Perry, Rihanna and Coldplay, their top choices to play the 2015 Super Bowl Halftime Show, if they would be willing to pay the league in order to secure one of the biggest gigs in the world, according to The Wall Street Journal.
While the NFL doesn’t typically pay artists who perform during the Super Bowl Halftime Show, they do tend to cover travel and production expenses, which can be upwards of a million dollars. Considering the Halftime Show has only grown more popular in recent years — this year’s performance with Bruno Mars and the Red Hot Chili Peppers drew 115.3 million viewers, compared to the 112.2 million who watched the game — it makes sense they’d want a piece of the pie.
The artists themselves do tend to capitalize on the exposure of such a performance as well: Beyoncé announced her “Mrs. Carter Show” world tour right after her performance in 2013, while tickets to Mars’ “Moonshine Jungle” tour went on sale the Monday after his Super Bowl set. But quantifying Super Bowl exposure, specifically in the form of ticket sales, is tricky, especially for established artists like Rihanna, Perry and Coldplay who have been grossing millions on the road for years.
No decisions have been made about this year’s Super Bowl Halftime performer, and as NFL spokeswoman Joanna Hunter noted, the league’s contracts with artists are confidential. Super Bowl XLIX will take place outside of Phoenix on February 1st, 2015.
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