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Below is an email sent out by Flo Rida’s Atlantic Records team to prospective songwriters.

Hey everyone!

I’ve attached a Zip file (Idea & Instrumental) for a Flo Rida idea that the whole team love the melody.. Just needs new lyrics.. Lyric brief is below..Would be great if you had any songwriters who could nail it!

Overall key with Flo Rida is to be masculine, macho, and iconic. Meaning we stay away from soft topics (like “your beautiful” or anything with love in it, unless something nonromantic like “I Love This Shit”).

We try to use concepts that have been #1s before but not interpolate (example “Jump” has been a #1 for Van Halen, Pointer Sisters, Kriss Kross, House Of Pain, and others). We love catch phrases, edgy/sexual double entendres, commands, and HUGGGEEEE melodies + lots of energy.

[via factmag]

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FLO RIDA

Drew Pierce

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