While Billionaire Boys Club may have just celebrated their 10th anniversary, this hasn’t interfered with business as usual for the streetwear staple brand. Billionaire Boys Club EU debuted their Spring/Summer 2014 collection in deluxe manner at the renowned SEEK Tradeshow in Berlin recently, inviting the likes of NIGO, Mark McNairy, Kevin Poon and other creative all-stars to celebrate in style. The man of the hour though could be none other than Pharrell Williams, whose imaginative foundation has seen the success of BBC from its infancy to current ubiquity. As an unorthodox brand deserves an unorthodox profile, London-based director Rollo Jackson was tapped to speak with Pharrell on the current state of BBC, what influences the brand, and its future targets. Enjoy the video above.



Drew Pierce

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