Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, ‘Please Excuse Me for Being Antisocial.’ It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together.
