Heritage American tennis brand K•Swiss is partnering with renowned DJ, producer and entrepreneur Diplo to launch ‘The Board’, a game changing program built to inspire, and to be led by, the next generation of young entrepreneurs.
Diplo will serve as the Director of a 100-person board comprised of creative and connected individuals who will work on real tasks to bring the K•Swiss brand back to prominence.
Led by Diplo, successful applicants to ‘The Board’ will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K•Swiss’ business. Members of ‘The Board’ will make real decisions on real projects that K•Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.
‘The Board’ application period is now open online HERE. Entries close on April 30, 2015 at 11:59 PM PST.
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