Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas — more than eight times the square footage of the Museum of Modern Art in New York — for a summer-long art exhibit.

Kid Cudi worked with Beck’s beer to design a label for our 2013 series. He is a Grammy Award winning, gold album selling hip hop artist and actor. The hit single “Day ‘n’ Night” laid the ground work for his major album debut. He is a leader of the urban alternative movement and an artist that is ready for revolution.



Drew Pierce

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